Privacy Policy

Effective date: 4 Feb 2026

Catch the Wave Swim Club (“Catch the Wave,” “we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit catchthewaveswim.com (the “Site”) or contact us.

1) Information We Collect

We may collect the following categories of information:

Information you provide to us

• Contact details: name, email address, phone number

• Message content: information you include in forms (e.g., “message” field)

• Enrollment/location selection: the location you choose for enrollment or inquiry

Information collected automatically

• Device and usage data: pages viewed, clicks, time on site, approximate location (city/region), IP address, browser/device type, and referring pages

• Analytics data: we use Google Analytics 4 (“GA4”) to understand website traffic and improve the Site

We do not intentionally collect sensitive personal information (e.g., health/medical data, government ID numbers, payment card data) through the Site.

2) How We Use Your Information

We use personal information to:

• Respond to inquiries and provide customer support

• Communicate about lessons, enrollment, tours, schedules, and location-specific services

• Process and manage enrollment requests and follow-ups

• Improve the Site and our services

• Measure marketing and website performance (including via GA4)

• Protect the Site, prevent fraud/abuse, and enforce policies

• Comply with legal obligations

3) Cookies and Analytics (GA4)

We use cookies and similar technologies to operate the Site and understand how visitors use it. GA4 may collect information such as:

• pages visited and interactions,

• approximate location,

• device/browser information.

You can control cookies through your browser settings and, where available, any cookie preference tools on the Site. If you disable cookies, some features may not work as intended.

4) How We Share Information

We may share information only as needed with:

• Service providers that help us run the Site and communications (e.g., hosting, analytics, form delivery, email/communications tools)

• Legal/safety authorities if required by law or to protect rights, safety, and security

• Business transfers if we’re involved in a merger, acquisition, or sale (information may transfer as part of that transaction)

We do not sell your personal information.

5) Data Retention

We keep personal information only as long as necessary for the purposes described above, including responding to requests, maintaining business records, and meeting legal/accounting requirements.

6) Security

We use reasonable safeguards designed to protect your information. No method of transmission or storage is 100% secure, so we can’t guarantee absolute security.

7) Your Choices

Depending on your location, you may have rights to request access, correction, or deletion of your personal information, or to object/restrict certain processing. To make a request, contact us using the information below.

8) Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child submitted information through the Site, contact us so we can delete it.

9) External Links

The Site may link to third-party websites (including scheduling, maps, or other tools). We are not responsible for the privacy practices of third parties. Review their policies separately.

10) Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective date” at the top reflects the latest version. Continued use of the Site after changes means you accept the updated policy.

11) Contact Us

For questions about this Privacy Policy or your personal information, contact the location that applies to you:

Illinois — South Beloit
1917 Blackhawk Blvd., South Beloit, IL 61080
Email: info@catchthewaveswim.com
Phone: (815) 713-4481

Illinois — Pecatonica (Enroll)
450 West Third St, Pecatonica, IL 61063
Email: pec@catchthewaveswim.com
Phone: (608) 340-3030

Wisconsin — Janesville
4113 Whitney St., Janesville, WI 53546
Email: info@catchthewaveswim.com
Phone: (815) 713-4481

Illinois — Crystal Lake
269 Liberty Rd, Crystal Lake, IL 60014
Email: info@catchthewaveswim.com
Phone: (815) 713-4481

Illinois — Oregon
304 South 5th St, Oregon, IL 61061
Email: ctworegon@gmail.com
Phone: (608) 340-3030

Enrollment note: Please select a location for enrollment so we can route your request to the correct team.